Made Tech Blog

Made appointed for Jordans and Ryvita Technical Delivery

We’re excited to announce that following a competitive pitch, we’ve been appointed as technology partner to deliver both the Jordans and Ryvita web builds in 2013.

The technical roadmap that we presented sees a shift towards a Service Oriented Architecture (SOA) with loose-coupling between site components such as products, competitions and recipe databases. This will allow the sites to share common components, and provides a framework in which, without the need for rebuilding entire sites from scratch, the sites can evolve with the replacement of single components as they reach end of life.

Part of the work we’ve delivered to date has involved a deep-dive in to the site analytics to truly understand how users are interacting with the site. Coupling this with an understanding Jordans commercial objectives, we’ve since been working on a user experience that more closely meets the needs of real user behaviour.

About the Author

Avatar for Chris Blackburn

Chris Blackburn

Chief Operating Officer at Made Tech

Chris has 20 years’ experience in digital and technology consulting roles spanning public and private sector clients including Royal Bank of Scotland, Philips, Government Digital Service, and Ministry of Justice. Prior to Made Tech Chris was Technology Director at Dentsu Aegis agency Isobar, leading technology delivery in the UK. Chris has been with the Company since 2012.