User-centred design

Building effective public services means identifying the right problem to solve and designing the right thing to solve it. Our user-centred designers will help you build digital services which succeed because they put users at the centre.

How we can help

  • Build the right thing in the right way
    Our user researchers will help you understand the needs of users and work with the whole team to meet them. Discover the benefits of putting users at the centre of your organisational strategy.
  • Design digital services for everyone
    We’ll help you build successful services designed for everyone by thinking about accessibility from the very beginning. Our teams are made up of a diverse range of people with a wide range of insight, ideas and experience to design services that reflect the whole of society.
  • Writer simpler, clearer content
    Our content designers will help you design services that talk to your users in a way that’s easy to understand, making them more accessible, inclusive and easier to use.
  • Deep public sector experience
    We work exclusively in the public sector and our team has extensive public sector experience. We have deep knowledge of the GOV.UK Service Standard, and what it takes to meet it.
  • Avoid the discovery graveyard and reduce risk
    Work with a pragmatic team that understands the need to deliver value for money, and turn identified needs into working services that people really need.


NHS Gloucestershire logo
Department for Education logo

Case studies

Two men loading a City of Lincoln Council van

Building a housing repairs service for easy reuse across the UK

Building a simpler, faster service to report housing repair needs using the GOV.UK Design System in the Microsoft Azure Cloud.

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Picture showing a Department for Education website open on a laptop

Developing a single place for digital services at the DfE

We delivered a prototype website that was used to research school leaders’ needs and recommended a strategy for its future development.

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From the blog

How user-centred design can enhance collective intelligence to support decision-making 

Collective intelligence is the collaborative effort between a group of people who try to solve a problem, bringing the best of what people and technology can offer. In this post we explain what that looks like in practice.

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How prioritising content design helped the Met Office promote beach safety

We’re proud to be working with the Met Office helping to give people the weather information they need.

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Read more posts about user-centred design on the Made Tech blog


Exploring tech career paths with Made Tech

Tune in to hear Made Tech team members from different capabilities and stages in their careers come together and discuss working in tech.

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Silicon Milkroundabout

On 13 to 14 May we’ll be at the Silicon Milkroundabout event in London talking to anyone interested in a career in software engineering or user-centred design.

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Want to know more? Get in touch!

We’d love to help you start reaping the benefits of user-centred design. Talk to us about doing a free discovering session to find opportunities to apply the benefits of taking a user-centred approach in your organisation – with no further obligation.

Our offer includes:

  • a free consultation with a user-centred design practitioner to answer your questions
  • a high-level discovery to find opportunities to take user-centred approaches in your organisation
  • a short action plan with recommended next steps