User-centred design

Building effective public services means identifying the right problem to solve and designing the right thing to solve it. Our user-centred designers will help you build digital services which succeed because they put users at the centre.

How we can help

  • Build the right thing in the right way
    Our user researchers will help you understand the needs of users and work with the whole team to meet them. Discover the benefits of putting users at the centre of your organisational strategy.
  • Design digital services for everyone
    We’ll help you build successful services designed for everyone by thinking about accessibility from the very beginning. Our teams are made up of a diverse range of people with a wide range of insight, ideas and experience to design services that reflect the whole of society.
  • Write simpler, clearer content
    Our content designers will help you design services that talk to your users in a way that’s easy to understand, making them more accessible, inclusive and easier to use.
  • Deep public sector experience
    We work exclusively in the public sector and our team has extensive public sector experience. We have deep knowledge of the GOV.UK Service Standard, and what it takes to meet it.
  • Avoid the discovery graveyard and reduce risk
    Work with a pragmatic team that understands the need to deliver value for money, and turn identified needs into working services that people really need.

Trusted by

Government Digital Service logo
Ministry of Justice logo
Department for Education logo
Department for Leveling Up, Housing & Communities logo
Hackney London Borough Council logo
Essex County Council logo
The Royal Borough of Kensington and Chelsea logo
Met Office logo
LGSS logo
NHS Business Services Authority logo
NHS X logo
Skills for Care logo

Case studies

Two men loading a City of Lincoln Council van

Building a housing repairs service for easy reuse across the UK

Building a simpler, faster service to report housing repair needs using the GOV.UK Design System in the Microsoft Azure Cloud.

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Picture showing a Department for Education website open on a laptop

Developing a single place for digital services at the DfE

We delivered a prototype website that was used to research school leaders’ needs and recommended a strategy for its future development.

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View all case studies

From the blog

How humour makes me a better user researcher

Looking to bring a bit of humour into your next research session? Discover 4 ways to get better user insights using laughter and a bit of fun.

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The magic behind creating seamless user experiences

‘You are not the user’ is something Dani Swift learnt early on. Discover how this helps her to stay user-focused and drives her ‘tech for good’ philosophy.

Read more

Read more posts about user-centred design on the Made Tech blog

Events

Exploring tech career paths with Made Tech

Tune in to hear Made Tech team members from different capabilities and stages in their careers come together and discuss working in tech.

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Speakers

How to modernise digital services to support mental health needs

In this on-demand webinar, the teams at Made Tech and Mace & Menter explained the user research use of AWS and cloud technologies to build a platform to support young people.

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Speakers

  • Image of Kat Thackray
  • Image of Liam Miller

Want to know more? Get in touch!

We’d love to help you start reaping the benefits of user-centred design. Talk to us about doing a free discovery session to find opportunities to apply the benefits of taking a user-centred approach in your organisation – with no further obligation.

Our offer includes:

  • a free consultation with a user-centred design practitioner to answer your questions
  • a high-level discovery to find opportunities to take user-centred approaches in your organisation
  • a short action plan with recommended next steps