Made Tech Blog

SEO and design updates launched for VGL

As part of our ongoing relationship with VGL, the team behind Surface View, we recently rolled out an update that features refreshed designs for key areas of their site, responsive email templates, and a host of SEO-friendly enhancements.

To help improve their visibility within search result listings, we’ve implemented a sitemap, canonical URLs and markup across the site, along with the ability to create SEO landing pages within the CMS that target particular keywords and help users quickly find what they’re searching for.

On the design side, we’ve added a new, site-wide footer that gives visitors a number of options for navigating the site and getting in touch, and also highlights a number of key service features.

Product category and detail pages have been given an overhaul, to allow a greater focus on the associated imagery, emphasise the services they provide and further encourage visitors to get in touch

Recent statistics from newsletter campaigns across our entire client base have shown that more than 50% of emails opened were viewed on a mobile device, proving that it’s becoming increasingly more important to cater to mobile users. With that in mind, we’ve also created a pair of mobile responsive newsletter templates for VGL to keep their on-the-go customers up to speed.

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Scott Mason

Software Engineer at Made Tech