CX Feedback brings established technology for tenant engagement, compliance, and automated workflows, alongside deep sector expertise, long-standing customer relationships and a talented team.
The acquisition also establishes Made Tech’s first office in Scotland, providing a strong foundation for expanding our presence across the Scottish public sector.
Turning resident insight into operational action
Housing providers face growing pressure to deliver safer homes, more responsive services and better outcomes for residents.
By combining CX Feedback’s established housing technology and expertise with Made Tech’s digital, data and AI capabilities, we see a significant opportunity to fundamentally rethink how housing services operate.
Moving beyond simply understanding resident experiences to taking intelligent action that improves them.
Our ambition is to connect resident insight with operational action, identifying emerging issues earlier, improving how complaints and cases are resolved, and exploring new opportunities for automation across housing services.
This represents another important step towards more intelligent, responsive and ultimately autonomous public services.
Building on CX Feedback’s success
CX Feedback founder Johnathan Briggs will continue to lead the business, preserving the expertise, customer relationships and commitment to service that have underpinned its success.
We’re excited to welcome Johnathan and the entire team to Made Tech and look forward to what we can achieve together.
Rory MacDonald, Chief Executive Officer of Made Tech, commented:
“We are delighted to have completed our first acquisition utilising our strong balance sheet to accelerate growth and performance. CX Feedback has many of the qualities we are looking for in an acquisition: a profitable, growing public sector business with recurring revenue and strong customer relationships.”
