User-centred practices put user needs at the core of technology cultures. We can reduce waste in our processes by buying and building technology that meets researched and validated user needs rather than what we assume they need.
This focus in turn means we maximise on successful outcomes and impact for our users rather than spend time on satisfying bureaucratic procedure. By empowering our teams through collaboration we provide them the autonomy to rapidly deliver outcomes to users. We create and maintain trust with reliable products and platforms that are continuously improved and revised to meet user needs. This is what we mean by user-centred practices for sustainable technology.