Made Tech Blog

On Running launches in Asia

Following the launch of the On Running eCommerce store at the beginning of the year, we’ve just released support for three Asian markets: Japan, China and Korea.

The latest launch includes full site translations for Japanese, Traditional Chinese and Korean. In addition, core site functionality has been brought under the control of feature toggles, enabling features such as the eCommerce functionality to be entirely disabled on a per-market basis.

The update also includes a number of design changes to the product pages focused on further increasing conversion.

About the Author

Avatar for Chris Blackburn

Chris Blackburn

Chief Operating Officer at Made Tech

Chris has 20 years’ experience in digital and technology consulting roles spanning public and private sector clients including Royal Bank of Scotland, Philips, Government Digital Service, and Ministry of Justice. Prior to Made Tech Chris was Technology Director at Dentsu Aegis agency Isobar, leading technology delivery in the UK. Chris has been with the Company since 2012.