On Running launches in Asia

Following the launch of the On Running eCommerce store at the beginning of the year, we’ve just released support for three Asian markets: Japan, China and Korea.

The latest launch includes full site translations for Japanese, Traditional Chinese and Korean. In addition, core site functionality has been brought under the control of feature toggles, enabling features such as the eCommerce functionality to be entirely disabled on a per-market basis.

The update also includes a number of design changes to the product pages focused on further increasing conversion.

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Chris Blackburn

Director and Partner at Made Tech. Borderline compulsion for automating, measuring and testing everything.

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