Made redesigns and relaunches Surface View homepage

As part of our ongoing relationship with Surface View, ahead of the Grand Designs Live event last week we designed and built a completely revamped homepage.

In addition, we provided a number of performance-related updates including further SEO refinement, integration with KissMetrics, a content-managed customer competition component and proactive shopping cart monitoring tools.

As part of a sprint cycle, we delivered everything from flat designs right through to the build of these incremental enhancements; from conception to launch in two weeks.

We integrated the site with KissMetrics to help provide deep-level insights on key customer journeys such as the customisation and checkout process.

The competition engine allows for the business to create their own competitions using the CMS and includes tooling for automated entry exports.

We’re looking forward to applying this high-performance sprint-based approach to a number of enhancements across the site during 2013.

About the Author

Rory MacDonald

Founder and Chief Executive Officer at Made Tech

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