Finery Website Launches

We’re particularly proud (and a little tired!) to have publicly launched the Finery website today.

Finery is a new online womenswear fashion label founded by the former Fashion Director of ASOS and the former Design Director of Topshop, with backing from Rocket Internet.

We’ve been working with the team since July last year to develop the all new online storefront. Building on top of the Spree platform, we created a mobile first eCommerce experience, with integrations ranging from fulfilment platforms to data warehouses delivering a truly Internet-scale selling platform.

With Finery having already picked up plenty of accolades in the press, from The Telegraph to Time Out, we’re excited to see the public launch roll out over the coming days, and we will be continuing to work with the team over the rest of the year to roll out additional features and conversion optimisations.

The website first opened its doors last November to a few thousand fashion industry and press folks. During this beta period we worked to streamline internal business processes, and incorporated our findings on how customers were using the site, all while delivering releases to production every 2 or 3 days.

About the Author

Chris Blackburn

Director and Partner at Made Tech. Borderline compulsion for automating, measuring and testing everything.

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