Made Tech Blog

Finery Website Launches

We’re particularly proud (and a little tired!) to have publicly launched the Finery website today.

Finery is a new online womenswear fashion label founded by the former Fashion Director of ASOS and the former Design Director of Topshop, with backing from Rocket Internet.

We’ve been working with the team since July last year to develop the all new online storefront. Building on top of the Spree platform, we created a mobile first eCommerce experience, with integrations ranging from fulfilment platforms to data warehouses delivering a truly Internet-scale selling platform.

With Finery having already picked up plenty of accolades in the press, from The Telegraph to Time Out, we’re excited to see the public launch roll out over the coming days, and we will be continuing to work with the team over the rest of the year to roll out additional features and conversion optimisations.

The website first opened its doors last November to a few thousand fashion industry and press folks. During this beta period we worked to streamline internal business processes, and incorporated our findings on how customers were using the site, all while delivering releases to production every 2 or 3 days.

About the Author

Avatar for Chris Blackburn

Chris Blackburn

Chief Operating Officer at Made Tech

Chris has 20 years’ experience in digital and technology consulting roles spanning public and private sector clients including Royal Bank of Scotland, Philips, Government Digital Service, and Ministry of Justice. Prior to Made Tech Chris was Technology Director at Dentsu Aegis agency Isobar, leading technology delivery in the UK. Chris has been with the Company since 2012.